It's not the case of female models only to endorse products, it's the era of female kid models as well. If we closely observe ads on TV or net, we find girls (mostly below 10) to represent cute young kids. Though we hear a lot about female foeticide, partiality to female children in families and child abuses, we can't deny the fact that ad companies prefer young girl models to represent innocent childhood. Young boys are comparatively less. Why so?
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