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I don't think that cookery shows are meant for ladies only. You just need to love food to love cooking. Cooking is an art and it is loved by everyone. As you have said most of the famous cookery shows like MasterChef Australia, the judges and critics are male but the fact is most of the cookery shows are made to target female viewers.
The targetted audience may very well be ladies but they are not exclusively meant for them only. I know many men who love to watch the various cookery shows with equal passion like ladies do. Even my own husband loves to watch various programmes on FoodFood and Fox Traveller etc. It is all about love and passion for food and willingness to experience new cuisine.
Cookery show is not only for women. Housewives spend their most of time to watch cookery show.
Working Men and Women had not enough time to watch cookery show. But I think, Most of interested in cookery show.