Advertisement is a very big concept. all the big companies advertise their ways in many ways. The Advertisement budget of big companies like reliance, tata, airtel , etc are very high . They have to allocate their advertisement budget properly to get most benefit of advertisment and therefore they use different types of advertisement strategies.Their are different types of advertising strategies that can be used some of them are as follows

1. Bursting strategy- In bursting strategy the advertiser spends heavily during the initial period . for example 60% of the ad budget in the first 3 months and 40% in the remaining period. Bursting strategy is widely used for newly launched products because they are new in the market so they need large exposure..

2.Seasonal advertising- when the advertisement expenditure is done depending upon a particular season it is called as seasonal advertisement. this type of advertisment is mainly used for seasonal products and services. for example- advertisement of gifts on electronics products during diwali, umbrellas  and rain coats during winter etc.

3.Steady advertising- when the advertiser budget is  evenly distributed to be spent through out the year it is called as steady advertisement.

4.Step up strategy-In step up strategy the advertiser starts slowly during the start of a  particular season and then he increases the advertisement expenditure when the seasoon is in full swing .

5. Step down strategy- In step down strategy the advertiser starts heavily at the start of a particular season and goes on decreasing the advertisement expenditure as the season comes to an end.

This are some of the advertisement strategies used by the advertisements so as to get the maximum benefit of advertisement.

• Written by COOL BOY.
• In category Other.
• 14 years ago.

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