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Frooti – The Early Years
Frooti was launched in 1985 by Parle Agro
but it has to face a lot of competitin from other cola company's like pepsi
so he decided to re launch its drink
frooti’s image was a kid based drink in public when parle launched this product.
But the sales is going to go down in late nineties because of company’s like coca cola and Pepsi was giving competition to frooti by attracting youth in India
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Company realizes that teenagers are the real buyers and decide to promote their drink for them Ø
He changes his tag line “fresh and juicy” to “just like that”OBJECTIVE OF PARLE AGRO
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1.To Attract Teenagers And Create A Image In Between ThemØ
Increase Their SaleØ
2.Compete With Other Competitor In Market
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