Plastics and advertisements
Plastic is very common thing in usage.The use of plastics is everywhere for every person.
Although it appears that plastics make our lives easier and has become essential elements, certainly there are people who are unaware of how essential plastics are to our society, or people who disapprove of plastics due to its environmental hazard.
An advertisement in magazine convinces the people for the need of plastics and its worth. It also tries to illustrate that plastics play an important role in everyday activities and forces to make the people think where we would be without the use of plastics.
This advertisement, for people who cannot recognize the worth of plastics and disapprove of the use of plastics, through the use of pathos, logos, and ethos tries to convince that, “Plastics make it possible”.
The pathos plays on the people’s sympathy of why we must use plastics, the logos provide reasons how the plastics are important and why they cannot be replaced. The advertisement takes over people’s attention by displaying a picture of boys playing cricket.
As children are the future generation and that the children of today shape our tomorrow, many people are worried with the problems of our upcoming generations and care much about what happens to them.The advertisement does a great work of playing on the people’s emotions by involving children.
The advertisement is trying to say that if it were not for the cricket helmet, which is made out of plastic, then the boys would got hurt and all bruised up. The advertisement achieves what it is trying to do. It is getting the audience to believe that if plastics is not used the sport of cricket would cease to exist.
By using pathos in this advertisement, it make the people to think that if it is not of the use of plastics the things that the people enjoys and the safety of children would be in jeopardy. Some advertisement try to demonstrat that plastic keep food fresh, make it possible to tell if something has been tampered with, and protect foods from getting damaged.
The advertisement is again trying to force the audience believe that if it were not plastics, food may not stay fresh for long time. Again this is not true since all of these things except tamper proof bottles were done before plastics were invented.
The advertisement is convincing the people of the ‘vital’ use of plastics and it’s significant role in everyday use. It also tries to highlight that through the advancement in world we have developed plastics, which make life easier and are absolutely beneficial to us.
Another method the advertisement hits the members that are still cynical with its ethos. By making use of ethos, the advertisement builds its credibility by putting a customer care number.
By doing this, inquiring people who are willing to discover more about how plastic plays a vital role in our lives can call to learn more.
The advertisement also increases its credibility by giving a free booklet which offer more detailed information. Though the advertisement uses all three points in a great manner ,but it is still true that it is not good for our environment and for us as well.
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