Thousands of road accidents recorded per year are due to drunken drivers. Under the influence of alcohol, the driver and the car have the ability for becoming most lethal weapon. They pose a hazard to themselves as well as the public on the roads.

According to Dr. Issac of VIMHANS, who mentioned in a recent book “Alcohol and Emerging Markets” that while alcohols contribution to road traffic accidents and their consequencs have not been systematically researched in India, the country’s road research institutes estimate that 25 percent of road accidents were alcohol related and that one-third of the drivers on the highway were under the influence of alcohol and 20 persent of accident –related head injury victims seen in mergency rooms of hospitals have consumed alcohol prior to the accident.

What is important in this matter is that one drunken driver could be the cause of his own and multiple deaths or injuries, compunding the problem even more.

Doctors at the de-addiction unit of the All India Institute of Medical Sciences indicate that if a man weighing approximately 50 kgs consumeed 90 ml alcohol , he would have a “blood alcohol concentration”(BAC) of nearly 50 mg (per 100 ml of blood). The body processes alcohol, on an average, at a rate of approximately one standard drink per hour – a standard drink being considered by some as a can of regular lager, a normal glass of wine or a small peg of spirits.

Other factors that determine the levels and risks are:age, body weight, gender, fluid level in the body at the same time of consumption, amount of food in the stomach before consumption, whether the drink was sipped or gulped down, the person’s metabolism and the enzymes produced by the person’s liver. This varies from person to person and a blood test, urine test or breathlyser test are the only ways of determining the actual levels.

DontDrinkAndDrive

The problem is complex and many factors make it so. With very little research in incidence of alcohol-related road-accidents and their consequences, it is difficult to make people believe that the problem affects them too. Most people are of the belief that these things happen to other people,”I can drive much more carefully when I’ve had alcohol! “ or “ I always have a cup of coffee and then drive after drinking! “ How many times have we heard these refrains? And both stories are pure myths.

Yet, unless there is empirical data to prove it, the task of convincing the risk taker becomes diffcult. Concerned organisations and the police need to start creating a database of ongoing research to tackle the problem in a holistic manner. This will help keep a finger on the pusle of the problem even after initiatives to address the issues have commenced.

Addressing this aspect of alcohol-related problems require the dovetailing of different parties/boies. The Police Department are the most improtant because they have to enforce the law; the Legislature and the Judiciary are imperative to the cause for creating and implementing the laws and policies. The trade can play a role in restricting retailing to people on the highwys, to underage buyers or to customers who are in an inebriated state.

Various Government departments require to work together with NGOs to provide information and messages that help build individual caution and responsbility. Only when all these can act in union can the problem of drinking and driving be taken care off effectively and successfully. Long term education programmes, as a result of this dovertailing, can lower accident rates drastically in the UK the drink –drive accident rate dropped by almost 60% in a decade.

In some countries hotels, restaurants and bar owners actually encourage diners to appoint one person the “designated driver” by providing him/her with a free meal while the others who are not going to be driving are allowed to eat and drink as they please.

Organisations and establishments can play an enormous role in curbing drunk driving problems by having an alcohol policy that takes view of an employee who has had an accident.

Not only is it an important physical and human resource being put out of action for some valuable organsational time but also an accident due to alcohol can spell the wrong message to other employees who may take the same risks.

By putting an alcohol policy into place a company conveys to its employees and customers that it operates with responsibilty. It also speaks volumes of the commitment it has to the environment it oprates in. and finally it is participating in creating more responsible citizens.


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