Why this Kolaveri Di- a song that has taken world by the storm. The classic example of howcyber space can be used for publicity. Within a week’s time it has become the biggest hit in the country. Sony Entertainment India had very wisely used its marketing strategy and uploaded thissong on facebook. And with this step it became song with 3.8 million views on YouTube. On all radio stations it is the song with highest demand.And it is the first tamil song to be premiered on national music channel MTV. {jcomments on}South indian and tamil movies are now on global music charts and credit for it goes to kolaveri di.

The basic reason behind such a rage for this song is its catchy words. Taminglish –tamil +English words are used in this song. Tune is very catchy and you would find yourself humming itonce you hear it. It is sung by Tamil star Dhanush who happens to be son-in-law of megastar Rajinikant. This song is from upcoming movie ‘3’ directed by Aishwarya Dhanush who is daughter of Rajinikant. The composer of this song by now has become a famous name at mere age of 21. Anirudh who is nephew of Rajinikant composed this song and according to him broken English and catchy tune has made this song such an all time hit within few weeksof its release. If you listen to the lyrics it makes no sense. Why this kolaveri di-means- why this murderous rage. Soup song means love failure song and soup  boys means boys who failed in love.

 This song has been taken noticed of by people of all ages, from kids to adults, artistto intellectuals, college goings to professionals. Bollywood Super star Amitabh Bacchan, film director Karan Johan all have tweeted about this song and congratulated Dhanush and Aishwarya. If you haven’t heard the song yet, don’t waste time and listen to this latest craze on youtube.And lyrics can be very much understood but if you can’t then do not hesitate google lyricsfor Kolaveri Di and you would have list of so many sites answering your query!! Why this kolaverikolaveri di, why this kolaveri kolaveri di..oops can’t stop myself from humming this tune!! link for you tube video of this song-http://www.youtube.com/watch?v=YR12Z8f1Dh8


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