Presentation strategies




This article contains almost all the basic knowledge you would ever require to deliver an efficient presentation.

  • What is meant by a presentation or a business presentation?

A presentation or a business presentation is a formal talk delivered in a business contents and environment to one or more people, which present ideas or information in a clear or structured way.

  • Introduction of a presentation: the term introduction refers to the opening remarks of a presentation comprising attention-getter, purpose, preview, and audience adaptation techniques.
  • Conclusion of a presentation: the term conclusion of a presentation refers to the end remarks or summary of a presentation comprising a signal to the audience and a re-emphasis of the highlights.
  • Thesis statement of a presentation: the central or core idea of a presentation is referred to as the thesis statement, a single statement that summarizes the message.
  • Five important aspects to be considered while planning for a presentation:
  1.  Occasion: the factors that contribute to the occasion are the facilities available for a presentation.
  2.  Audience
  3.  Purpose
  4.  Thesis: thesis can be defined as the central idea of a presentation or a single statement that summarizes the complete message.
  5.  Material: material can be defined as the thing which we collect to elaborate the thesis.
  • Various patterns in which you can organize the contents of your presentation:


The body of a presentation can be organized in six basic patterns:

  1. Chronological pattern: a chronological pattern is one in which the points are arranged in the way in which thy occurred or were observed.
  2. Topical pattern: the most commonly followed pattern is the topical pattern. Here, you divide the topic into some logical themes or categories.
  3. cause and effect: here, you start the presentation by discussing the cause of the problem and end up by talking about the resultant effects.
  4. Problem and solution pattern: this pattern divides the topic into two main sections. One that describes e problem, one that describes the solution.
  5. Climactic pattern: in a climactic pattern the item are arranged from the least important to the most important.
  • Format of a formal presentation:

The format of a formal presentation should be as follows:

  • Introduction: it should grab the attention of the audience, introduce the topic, contain a strategy for establishing credibility, preview the speech, establish rules for questions, and have a smooth transition to the main text.
  • Main body: it contains all the topics of the presentation, the entire matter organised into a logical sequence
  • Conclusion: it contains the highlights, summary, closing statement, a vote of thanks and invites questions.

I hope the information provided in this article helps you to deliver better presentations.


Written by
deven rana
\"Live as if you were to die tomorrow. Learn as if you were to live forever.”
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