copywriting is presenting words to best communicate a marketing concept, such as on a website, in an email, in an advertisement or a direct mail letter, or on TV, radio, press releases, catalogs, billboards, brochures, sales letters, and other marketing communications media, that would encapsulate the essence of the term.

You have summarized it well. Okay just to clarify my doubt...i guess copywriting involves a lot of creativity like coming up with catchy phrases for advertisements..but is not limited only to this..correct me if am wrong.

Definitely. Take this as an example. If your copy is just." Mother's milk is good", it will not draw the attention of the people. But my copy for the same is, "Breast fed, Best Bred."
Another one on Road safety.
" Dekha Nahin Ye Laal
Phir Dekho Lala Ka Haal." means This one has not seen the Red on the traffic signal. And see his fate.

Thanks for substantiating with valid examples. It is an interesting job I must say.

Fortunately for me, I happen to be a Designer also. It becomes easier for me to make a copy according to visual. And to make a visual according to my copy. Generally, visualizer and copy writer are two different jobs. I'm two rolled in one. Haha...

copywriting is presenting words to best communicate a marketing concept, such as on a website, in an email, in an advertisement or a direct mail letter, or on TV, radio, press releases, catalogs, billboards, brochures, sales letters, and other marketing communications media, that would encapsulate the essence of the term.

You have summarized it well. Okay just to clarify my doubt...i guess copywriting involves a lot of creativity like coming up with catchy phrases for advertisements..but is not limited only to this..correct me if am wrong.

Definitely. Take this as an example. If your copy is just." Mother's milk is good", it will not draw the attention of the people. But my copy for the same is, "Breast fed, Best Bred."
Another one on Road safety.
" Dekha Nahin Ye Laal
Phir Dekho Lala Ka Haal." means This one has not seen the Red on the traffic signal. And see his fate.

Thanks for substantiating with valid examples. It is an interesting job I must say.

Fortunately for me, I happen to be a Designer also. It becomes easier for me to make a copy according to visual. And to make a visual according to my copy. Generally, visualizer and copy writer are two different jobs. I'm two rolled in one. Haha...

Good for you..as you must have got the benefit of having both skills at your finger tips.