We are no more the rulers.. we are conqured by the li’ll champs..
They are the kings and queens in the consumer market..
Child is the new customer, and the most effective one..
Studies indicate that children constitute around 25% of the total consumer market. Now that’s a huge figure..

Kids rulezz.. not only the market but watever they do..cute quotient works I gues..be it tv ads ..movies or daily soaps..everywhere they hit the bulls eye..
Do I need to quote examples.. ofcourse not.. m sure while reading u might have already thought about the tare zamin per or the balika vadhu kid..

Yest I saw a kid in pantaloons rolling over the floor and crying out loud to black mail maa-paa.. they got embarrassed and had to but him the soft toy he liked..

M not saying kids are at fault.. but the market is flooded with cuuute products.. be it toys.. water bottles.. school bags.. stationary.. gadgets.. they are all soo irresistable..


Gone are the days when kids would save every single penny they could collect to put into their cute piggybanks.. they black mail the parents and parent out of competition they give best to their kid surrenders..

How do u overcome the same?


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