chinmoymukherjee

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Is Tata Motors Limited A Global Company?

The international competitiveness of a firm harboring ambitions to grow big across a wide geographical spread primarily hinges upon its ability and competence to leverage certain unique advantages which it enjoys in terms of two broad categories...

The New World of Advertisement - Game Changes!

The role of advertisement in commerce, trade and industry has been significant for many decades from now but in recent times it has been witnessing a revolutionary transformation both in terms of the agents and agencies which have been at the...

Adding Value - A Study of Its Intricacies

Before the theme of ‘Value Addition’ is taken for further elaboration, it is considered important and relevant to make an attempt at what is precisely understood by the term ‘Value Addition’. Any effort to enhance the value of a product or service...

Megalomania and Dictators in the World

  The word 'megalomania' may be existing in quietest corner in the page of our dictionaries but its meaning may disturb you overwhelmingly when the frightening acts of destruction and death are recounted and read in the pages of history by its...

Emperor Asoka,Buddhism and William Jones

  It was at one of those monthly gathering of scholars at Asiatic Society in Calcutta, Williams Jones  the founder president of this august body rose to enthrall his audience with the news of his promising success  in deciphering Brahmi script on...

Who is Poor in India!

  Recently a furious debate was witness on the floor of Parliament on the criterion to be applied to be declared 'poor' in India. Poverty and poorness are two very familiar terms in India. For politicians of all hues, it is important to keep the...

The Union Budget 2012-2013 - As I See It!

  So the Union Budget has come and leaving aside the initial hoopla and panic both, it is time to put this document under closer scrutiny. As it covers a broad spectrum of issues of national, it would be more appropriate in this article to study...

The Unacknowledged Debt of Europe

The myth about cultural purity of any region or race  is based on ludicrous claims which must come under intense historical research and rational assessment. One such myth surrounds  over Occidental superiority over the Orient. There are many...

Swami Vivekanada -A Life Divine

The the wave of 19th Century renaissance that swept India, Swami Vivekananda rode at the crest of it. is no wonder some of our greatest thinkers, politicians hailed Swamiji by describing him as the architect of modern India. When we use the term...

The Great Indian Political Circus

  What  the entire country has been witness to is nothing but sheer political drama darkly unfolding and throwing up not one question but many on the functioning of the second UPA government at the cnetre. The crisis drove a political columnist in...

GST - The Roadmap and Roadblocks

  The Goods and Services Tax which is more popularly known as GST has been hitting one roadblock or other ever since Mr. Chidambaram the then Finance Minister hinted at introduction of GST at the earliest possible date in one of his budget...

India what we know as "Bharat" is a land where facts lie side by side with myths, truths with pseudo truths and what not! Today when the world is celebrating the great Sachin Tendulkar's 100th 100 - a unique feat which, doubtless, deserves to be...

A study of the flows of money into India by the Indian diaspora settling abroad may be quite interesting. And the reason for the government courting Non-Resident Indians could be found from the significant amount of foreign exchanges that the...

The prospect of withdrawing oneself from what one has been doing for days,years and decades could be scary for the majority of the masses and which can be termed as 'retirement blues'. The natural tendency amongst us to hang around for as long as...

Disability -The Indian Scenario

On 19th February of this year a scandalous incident took place in Kolkata involving a woman with disability which brings into bold relief our general attitudes towards disability and the unfortunate victims of it. India's record in protection of...

 How your mind is going to react if you come to know that the dish containing your mouth-watering meals have bacteria in good numbers which are not so visible to your naked eyes! Your reaction surely would not be any different form that of mine....

On Friday, March 9, in Banglore an eagerly awaited announcement was to be made with pressmen crowding at the venue and came these words: " What I'm about to say is meant for you as a friend....On Friday, I'll be retiring from international...

Innovation - The Key to Survival

These days the term 'Innovation' has come to be used  quite frequently in relation to framing strategies   not only to ensure survival of a business but to ensure its growth and progress. It is important to fully comprehend what innovation stands...

The International Women's Day was observed yesterday in our country with a great enthusiasm along with other countries of the world. It provides an appropriate time to survey the scene and make a very honest assessment of what is the true position...

Attention is riveted upon that great piece of document what passes for as Union Budget to be presented by the Central government. All kinds of speculations are rife. A housewife to a business ,everyone is curious about the possible contents of this...