How to correctly arrange the transfer list with the free service?
How to correctly arrange the transfer list with the free service?
Agree, pretty typical for an online business situation: the businessman, who started his business on the Internet with the release of mailing a free service (eg, www.subscribe.ru), eventually decided to change the method of delivery of letters in the mailboxes of its subscribers on a more reliable and modern.It is quite natural and, in my opinion, the praiseworthy! .. Well, more useless trade journals ("e-Zine," as he styled western Guru) to put up with a mountain of foreign advertising, and sometimes inadequate censorship of those servers.
Free cheese - it just where it should be, so all the disadvantages of server-free Internet mailing list and added that just do not say goodbye, you move out from there will not give.
What is it? Yes, in that no import or export the list of subscribers you can not do. On the one hand it is correct - as long as the administration of the service allows subscribers to guarantee the anti-spam, she is forced to deny the authors the possibility to use the mailing list subscriber addresses in the "bad" purposes (for who knows why it is you need a list of e-mail addresses of your subscribers). In addition, the administration service dispatches are not interested in losing Customer service and, consequently, advertisers. On the other hand, this puts additional obstacles in the way of entrepreneurs to improve how the reports of the offer.
That is why, incidentally, I plead for the use of professional services, of which the most reliable - SmartResponder Max Heeger, from the very beginning of life commercial project. If you have any problems with the import-export does not occur. Yes, and list of subscribers, if anything, you can always get it.
But let's assume that the worst has happened - you need to move from some besplatnika, and the list of subscribers you do not give.
What should I do? ..
I must say that there is no panacea here. Agree with the administration directly You can not in any way - it's a proven fact. Therefore, it remains one thing - access by subscribers.
Here you step by step algorithm for the "transfer" list:
1. Advertise in the newsletter that she moves, as well as a message of necessary re-registration of such an address.
Be sure to invite all subscribers to any bonus for re-registration (I hope you have provided GENERALLY bonuses for subscribing? So, in your ad be sure to mention them! ..)
Also, explain that re-registration is beneficial to a subscriber, because he will not have to put up with intrusive advertising imposed by the service. Of course, your advertising should be less annoying;).
2. The next issue of sending repeat the announcement and was informed that the release of the latest "full length" - the word is acting downright hypnotic! - Sent from the service.
This should mean that if the subscriber does not re-registered in the future to get all the materials in full, he can not!
Recalling his bonuses and give an explicit link to the page re-registration.
Also, explain (already re-register and get a gift for subscribers that they can remove your "old" account on a free server. This is not to annoy them with their ads about the move once again.
3. After that, begin to produce mailing a new way, but ... KEEP duplicate issues on a free server.
Attention! The key point! Do not make mistakes in this step!
In no case, no do not do by simply copying the release!
First, the "trim" all the materials. Well, for example, if this article - somewhere in the middle or closer to the climax write: "and end of the article, read the full-length version of the list, subscribe free of charge and is available here ..."
Second, remove all references to external files. Leave only a link to the page re-subscriber "... If you're doing multimedia calculations, giving links to download software or anything else, replacing them with a link to a page where is written that the links are only available in full-length release distribution, you can subscribe to filling out the form below.
Be sure to make this page - and you will be surprised how many people hitting on her, yet re-registered in the new service dispatches. This is a very good psychological trick that "entices" a user e-mail. After all, potential subscriber are familiar with the issue of (his kind of "demo") and mentally agreed that the materials of this kind he is interested (otherwise he would not have clicked on a link leading to this page) ...
So, he agrees that your mailing him a useful and interesting. Thus, the chances are that he is still re-registered, to increase substantially! ..
Third, at the end of each issue, make mention that it's not full-size - the magic word! - Version and where you can subscribe to a "normal" pitch.
And finally, fourth (VERY IMPORTANT !!!), remove from the mailing of this version GENERALLY all the ads! I think it's obvious - why people would subscribe to a mailing list, where it are stuffed advertising? .. It to him, and so lacking, and in your newsletter, he signed with the sole aim - to get necessary and useful information he, not advertising your products and services.
The more loyal your subscriber will be set when reading the "trimmed" issues, the stronger your chances that he still re-registered and will be a "new old" subscriber.
Summarizing all the above, just want to say that using this technique, you can "return" to only 80% of subscribers. Of course, if your subscription list of 5000 people, a pleasant little to lose when moving to 1000-2000. But you can be sure that the most active subscribers MUST re-registered, and it is these very valuable members of any signature sheet. It is they - a reliable support for your business. That they are willing to support you and help in difficult times. To answer your question. Advice. Respond to an offer. To ensure a comfortable existence;)
And worry about the loss of 20-30% of "dead souls" are not worth it. These people still have not done the weather for your business
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