There is no cream to make you fair- This is only marketing strategy

There is nothing wrong with your complexion
There are millions of girls in our country who trust in fake advertisements those claim to make them fair overnight. They even give them shades the way they would improve their skin colors. These girls not only believe fully that they can get a fairer skin if they would use those particular brands of creams or lotions but never get disappointed despite using them for long time without any result. They fail with one cream and start using other as if fair color is the ultimate of their lives.

I want to ask those girls, ‘what is wrong with your complexion?’ I must add here that most of these products are not up to the mark and adverts of the same are false. Actually, this all begin with the basic difference between the boys and girls in our society, which makes the girls inferior to boys, and they want to look better to stay in competition. Once the multinational cosmetic companies understood this fact, they grabbed the opportunity with both hands. They not only promoted their brands on a very high price but also spared nothing to make catchy adverts to attract the attentions of millions prospective buyers. They were confident of their strategy keeping in mind the millions of girls in our country who have natural darker shades of skin, which vary from region to region.

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This trend is going on for so long
This trend is not new and this is going on for decades without any fail and suspicion about these products and advertisements. Since women in our country have a mentality and thinking that, they were not worth without a good complexion and a good complexion meant a fair complexion only. This would be interesting to know that even men too are looking for a fairer complexion these days with ‘men only’ products, specially manufactured for them. This is their marketing strategy only and works only for the companies and their products sell in our markets like hot cakes.

Do you think they are good and work to improve your complexion?
Not at all, there is no cream in the world that can change your skin color and make you fair overnight. Maybe they can look your skin glowing for a while after you applied it on your skin but the effect would disappear as soon as the cream would be gone. The marketing strategies with punch lines telling time and again that you can not get a good job, a good husband or success in life without a fair color that is ridicules. You should not trust them but must feel insulted because your beauty is not skin deep only. After all what is wrong with your natural color that nature has given to you.

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Actually multinationals were looking for the newer markets
Remember the time when Indian girls were winning different world beauty contests in nineties, girls from our country were winning a crown every year. That was part of the marketing strategy; the cosmetic companies were targeting our country with a well-planned scheme. Actually, the nineties were not only the age when Indian girls were making a mark in beauty contests but they were taking a step forward in every field. That was time of reservation for women in politics and many more fields.

The women wanted to look different and those giants of cosmetic companies only nailed the point a little deeper in the minds of Indian women only a better-looking woman was eligible for every opportunity that was available. For them the fairer skin was the gauge of beauty in place of more expertise in their professions and hard work required to get success. For them a fairs kinned woman was more eligible for a better job, a better husband and even the beauty contests. Even the women in villages were going for those creams at the cost of sending their daughters to school thinking that the fair color was the guarantee of a better husband for their daughters.

A false atmosphere created regarding complexion
The cosmetic companies created an atmosphere that perfection of life depended only on fair color. They created a sense of doubt in their prospective customer’s mind. The cosmetic companies made them believe that only their products were the ultimate solutions of every problem the Indians had. They created a sense of dissatisfaction in the minds of general consumer. They succeeded up to certain extent in their desired designs. Now is the time to come out of the myth that says that a fairer woman is better than a woman with her natural complexion is. That is not true because same companies are selling their products to help women change their complexion to copper color or darker shades in other countries. This is their business and they are doing it successfully.

Options for you if you do not want to use those products
You can improve your looks the natural way. You have various ingredients scattered all around your own kitchen and your own garden. Have a look at your fruit and vegetable basket it contains a lots of items like Papaya, cucumber, oranges, lime, carrots, banana, potato and beetroot that will keep your skin fresh and glowing. You have many more items like gram flour, turmeric, sandal, orange peels to help you get a glowing skin. Basically a health body not only gives you a glowing face but healthy mind as well so what else are you looking for, you have enough items which can help you get what you are looking for.

Go in to your Garden
Just look around, I am sure you can see a few roses in your lawn; they make a very good facemask mixing with rosewater and milk. This may not improve your skin color but trust me your skin would glow and shine to beat any one with fairer skin but not as clean as yours. Then you have Neem, which is a common tree available everywhere that can give you a skin that would make any one envious if, you know to use its leaves properly.

In the end, I can assure you that all advertisements we see in different media non-stop are only have one purpose that is washing our brains and to make them successful in their strategies. They spend a lot of money on these campaigns to recover their costs and make huge money. Most of these products do not fulfill their purpose and are mere waste of money. If I were to make an advertisement ever that would read that, there is no cream that can make you fairer.

NEEMaa